Socrates and the Soul

Socrates believed the most important task, in life, was to care for ones soul. Socrates argues that the soul is immortal and that we must rise above our physical nature in order to gain true knowledge. He believed the soul was our very essence, and our bodies the instrument utilized in dealing with the physical world. Socrates seemed confidant that human beings survive physical death, therefore possessing an immortal soul. He felt a philosophers concern was not with the body but with the soul and the body played no part in the attainment of knowledge.The body to him was an obstacle in the search for knowledge and there is a division between the body and soul. The soul being immortal and that wisdom and virtue come from the soul. Socrates proposes that after death the soul exists by itself, apart from the body, while the body, remains by itself, apart from the soul. In the Phaedo, Socrates' friends suggest that the soul will die along with the body. Socrates believes that the soul is immortal and if a person detaches himself from the physical pleasures of the world his soul may become free to follow the gods into Hades.However, if the soul has indulged in the physical pleasures it will be riveted to the body and may not want to go join the gods in Hades and so the soul will remain here among the living. One of the most important parts of Socrates’ theory explains that in order for the soul to leave the body you must separate yourself from the physical aspects in life, so that they won’t compel you back to this world. This will ensure the soul will break away from the physical realm and join the gods in Hades. In death, Socrates was very confident that he would achieve this and in turn would join the gods when he drank the poison that nded his life. The soul explains Socrates, rules over the body; however the body may deceive the soul through the senses. The soul may use these senses while dealing with things that are physical, but it should not alw ays believe them. If the soul relies too heavily on the senses, then it may start to value the physical realm more than the knowledge that comes from the soul. However, men need to service the body in order to remain here on Earth and because of this the body may distort the needs of the soul to be that of the body.Socrates differentiates the body and soul in terms of their respective desires; where they place their happiness. He felt that the body is the prison of the soul. â€Å"Because every pleasure and pain, as it were, another nail to rivet the soul to the body and weld them together†. (Plato, Phaedo, 83d). The body's pleasures and pains make the soul believe that truth is what the body says. Socrates felt that the soul needs protection from the corruption of the body by practising such virtues as courage, temperance, and by thinking about incorporeal or ideal subjects.However the body's voice always interrupts these pure contemplations with its own concerns: â€Å"fee d me,† â€Å"time to buy new clothes,† â€Å"get me a drink,† â€Å"let’s make love,† â€Å"I'm tired. † etc. He observes that the body’s primary concerns are the pleasures of eating, drinking, and sex; whereas the soul sets its desires on attaining wisdom. Socrates implies that these two desires are in opposition of each other. This is why the soul of a philosopher must turn away from the body and it's desires to set the soul free from its bodily desires in order to attain true knowledge.The main arguments concerning the immortality of the soul come from the Phaedo. Socrates believed that when his body ceased to exist anymore, his soul would leave and join that of the gods where he would be eternally. He believed so strongly of this that he did not fear death but welcomed it. He believed that the soul is shackled with the body as if it were a prison so that thought is contaminated or compromised. Man is made up of Body and Soul, but t he soul is corrupted by the material wants of the body and it then loses the ability to perform its true function.What Socrates felt was to communicate with the divine. Socrates believed that the human soul was invisible, immortal, and the director of the physical body. He felt that Philosophy is a divine activity and as such must prepare the soul with wisdom for dying and death. The philosopher listens to the body's temptations as little as possible because the body complains that it lacks pleasure, but that fulfilment of pleasure always leads to more suffering so that the body again complains.This is a continuous cycle and his belief was that a person should care for their soul first and foremost and that a person’s soul was what made him/her who they really were. The soul was the whole centre of one’s character it was the basis of thoughts, feelings, values, decisions and the state of the soul made a person either foolish or wise. By self examination and soul search ing as well as ridding oneself of ignorance, he felt that like the body the soul would be kept healthy. Socrates believed that only when the soul separated from the body, is a person able to be truly enlightened and gain all knowledge.This enlightenment has been Socrates’ life long goal of discovering the truth. He recognized it as the separation of the two worlds as the spirit was freed from the corpse (body), and its material concerns so that specific thought can finally apprehend the truth. He felt that â€Å"the soul reasons best when none of the senses troubles it, neither hearing nor sight, nor pain nor any pleasure, but when it is most by itself, taking leave of the body and as far as possible having no contact or association with it in its search for reality†. (Phaedo 65c).Socrates believed that in dying you learn complete knowledge because that is the time that your soul leaves your body and there are no more interferences. Even at the hour of his death he sho wed no hesitation and welcomed death, with no obstacles in his way this would be his ultimate pursuit of knowledge. Biography Plato,The Trail and Death of Socrates. Translated by G. M. A Grube. Third Edition. Indianapolis: Hackett Publishing Company, Inc. , 2000 Plato Phaedo. Translated by G. M. A. Grube. Indianapolis: Hackett Publishing Company, Inc. , 1977.

Friar Lawrence is the only character to blame for the deaths of Romeo and Juliet. Do you agree? Essay

Romeo and Juliet is a tragic love story between two ‘star-crossed lovers,† written in 1596 by William Shakespeare. It is set in the town of Verona, Italy, where two households – the Montagues and Capulets- are involved in an ancient feud. One character who was in the middle of it all was Friar Lawrence, whose actions are put to blame for the death of Romeo and Juliet. Shortly after Romeo and Juliet fell in love with each other, their next intention was to marry. friar Lawrence agreed to marry them hoping it would stop the family feud and bring peace. That, however, was not the case after the death of Tybalt on Romeo’s behalf which caused Romeo to be banished from Verona, and Juliet to be distraught. Especially since she was now being forced to marry count Paris, with agreement from Friar Lawrence even with his knowledge of Romeo and Juliet’s marriage. Showing his carelessness for other people and his selfish ways to make sure only he is happy. Which a re two flaws that he shoes through out the play, and why he is the the only character to blame for the deaths of Romeo and Juliet. Naive is having or showing lack of judgement, or information. Which describes The Friar and his decisions he makes throughout the play. Friar Lawrence’s decision to marry Romeo and Juliet was an ambitious one due to his choice of not asking both parent’s, or talking to them before hand. This decision, however, made a huge impact on the rest of the play. The Friar’s thoughts were that marriage would stop the family feuds, as he had said to Romeo that the ‘alliance may so happy prove, to turn your households rancour to pure love.† Although he had good intentions, this thought soon turned deceitful, due to the parents not having knowledge of the marriage. This dishonestly towards them was due to his naive behaviour and just another reason for why he is to blame for the deaths or Romeo and Juliet. Foolishness is a key feature in many of the characters in the play. Friar Lawrence is a character who’s foolishness would have been one if his main regrets. After Romeo’s banishment from Verona, due to him murdering Tybalt, Juliet was told she was to marry Paris on thursday. Juliet’s reaction to the  news when the nurse informed her of the marriage was, â€Å"i pray you, tell my lord and father, madam, i will mot marry yet.† This was due to the fact she was still married to Romeo. The Friar also had knowledge of this but agreed to marry count Paris and Juliet anyway. Which also was deceitful to the parents. This, however, upset Juliet because of his dishonesty towards her marriage with Romeo. The Friar’s choices he made at this point show his foolish ways and his incautious decisions he had done which led up to the deaths of Romeo and Juliet. Selfishness and carelessness means having no care or concern for anyone but yourself. And Friar Lawrence showed he had these features when he made one of the biggest decisions in the play that has made him to be the reason for Romeo and Juliet’s death. It was The Friar who gave Juliet the sleeping potion to fake her death, knowing just as well that she was a heartbroken teenage girl who was not facing reality in her decision in wanting to die. He trusted Friar John to deliver a letter of great significance to Romeo, explaining the plan to him so that he would not believe Juliet is dead. Friar John was unsuccessful in delivering the letter and shows his incompetence when he says â€Å"I could not send it – here it is again.† These unthought and carless events resulted in the deaths of Romeo and Juliet. Thus mistake of Friar Lawrence’s was his worst through the entire play and why an important decision such as faking a death should be dealt with personally. Not only does Friar Lawrence fail to give Romeo the letter which would have saved both their lives, but he selfishly leaves Juliet at the tomb, where she needed someone the most, because he does not want to get caught by the watchmen. Putting himself before Juliet and leaving her for his own benefit. And having her take her own life alongside her husband, with the Friar having mo waited a little longer, he might have been able to have stopped Juliet from using Romeo’s dagger to kill herself, and saved both lives of the teenagers. Many characters had a part in the lead up to the deaths of Romeo and Juliet. Although, the character with the overall blame for it, was Friar Lawrence. His actions and choices through out the play all ended all ended up with the deaths of the two teenagers, who trusted him the most. These actions were  made due to his naive, foolish and selfish behaviour that was shown through the play. From his dishonesty of not informing the families of the marriage in the first place, and agreeing to marry off Juliet to another man, and having her threaten to kill herself if he doesn’t help her to not marry him. It all led up to his worst decision, of giving Juliet the potion after she threatened to take her own life, and not caring enough to organise a better plan then he had, which all eventually resulted in the deaths of Romeo and Juliet. Making him the only character to blame for the deaths of Romeo and Juliet.

Geology Volcanoes&Earthquake Assignment10 Assignment

Geology Volcanoes&Earthquake Assignment10 - Assignment Example Animals are extremely useful especially in predicting an impending earthquake. Before destructive earthquake strikes animals, exhibit strange behaviors such as they abandon their homes and move to safer areas. In the japan and china, most scientists pursue this mystery to predict an earthquake. In regard to increased interest in the management of natural disasters and improved communications, the public can now learn more about the earthquake before it hits. Nevertheless, the fluctuating earthquake rates as seismicity shows can hardly be used to determine whether the imminent earthquake is significant. Theoretically, a mega quake can occur if the length of the fault is very large such that it generates an earthquakes magnitude of more than 10. However, realistically a mega quake cannot happen because scientists have never recorded an earthquake with such magnitude. The highest they have ever recorded is magnitude 9.5 in Chile. There are ideas in place about the best place to occupy during earthquake. The ideas are referred to as ‘triangle of life. According to scientists, these ideas are misguided. During an earthquake, the ground cannot open up but instead faults do form. If the ground opens up, there will be no friction cause earthquake. In this respect, California will never sink into the ocean because the North American plate and the great Pacific plate move past one another horizontally. Due to this movement, San Francisco and the Los Angeles will be adjacent one day. It is paramount to realise that a large earthquake cannot be prevented by making very many small ones. Also, lubricating faults can be a dangerous exercise because it makes the earthquake happen sooner than it would have if the water were not injected into the fault. Further, the weather conditions can cause an earthquake especially a windy weather which can trigger a tremor to occur. In conclusion, there has never been a relationship between the earthquake and the space

Case For or Against the War on Drugs Research Paper

Case For or Against the War on Drugs - Research Paper Example Despite many apparent set backs, the war on drugs has made tremendous gains in the making of the world a safer place. There have been concerted efforts in the United States over the past 40 years since then serving President Richard Nixon launched the U.S Government’s war on drugs.1 Several steps of progressive have been made against the flourishing of drug use and sale in the U.S. One such stride has been the advocacy for a paradigm shift in the war against drugs. As was expressed by President Obama in a digital town hall meeting, in 2011, there is a need to move from the old approach of the war to a new one. One way of accomplishing this has been looking at ways of shrinking demand for the drugs among the users.2 This represents a shift from looking at this war as primarily a criminal justice problem3. When looking at the war on drugs as a criminal justice problem, the emphasis on tackling it involves arrest, incarceration, and interdiction4. While this has had good results, it has had the unfortunate disadvantage of letting some of the offenders to slip through the cracks. Currently, there is a move towards looking at the war on drugs as a public health problem.5 This means that the government has acted as a guardian of the public interests6. This thus means that the government has managed to win the hearts of the people who advocate for social justice in the country. Another gain in the war on drugs was the Reagan administration’s efforts to take away the drugs from the consumers through efforts to cut down the crop abroad. This effort can be seen in countries like Bolivia. In this country, the efforts to reduce the drug production saw the seizure of twenty-seven tonnes of cocaine in 1986. This was an improvement from just one tone netted in 1981.

See Attachment for Instruction Essay Example | Topics and Well Written Essays - 750 words

See Attachment for Instruction - Essay Example Strategy is a broad concept that has received a number of definitions from various scholars. For instance; a scholar known as Andrew defines strategic planning as a firm’s process of its strategy, decision-making or directional definition with regards to its resource allocation. He adds that it also broadens the control aspects of mechanisms that guide the strategic implementation (Toronto, 1991). It became prominent within various corporations at around 1960s and has remained as an essential managerial aspect. On the other hand, Liddell reiterates that strategy entirely refers to the art of distribution and application of the military means so as to duly fulfill the policy ends. Deleting "military" from his definition eases the transfer of the strategic concept into the business environment. Corporate strategy refers to a company’s decision-making pattern that reveals and determines its purposes, goals, or objectives, produces the key plans and policies for achievement of those goals, as well as the definition of a business range that is pursued by a given company, the form in which human and economic organization is or maybe intends to, and the ultimate nature of non-economic and economic contribution that it is intending to formulate to its employees, shareholders, communities, and customers (Ottawa, 1989) According to a scholar known as Mintzberg, strategy is a means of moving from one point to the other. On the other hand, he reiterates that strategic planning can also be taken to mean setting up of a time-based operational structure, the position, as well as the perspective that dictates an organization’s visions. He continues asserting that the emergence of a strategy is due to the collisions of various intentions in order to accommodate the targeted reality. Andrew’s definition on the other hand tends to anticipate Mintzberg’s attention with regards to pattern, perspective, and plan. He also draws a

Analysis of Jane Eyre similarities between Bertha and Jane Essay

Analysis of Jane Eyre similarities between Bertha and Jane - Essay Example While Jane dominates the whole novel, it is only towards the third part of the novel that we are exposed to Bertha in person. Physically there is no comparison whatsoever, as there are no grounds at all. Jane is plain but not ugly; Bertha is grotesque. A comparison is possible only between the deeply subconscious state of Bertha and Jane's childhood misery, where she is confined to the frightful hole and wallows in terror. In the second chapter, the little child Jane gets scared and screams " Miss Jane screamed so loud Madam" (Bronte 12), pleads Bessie. Mrs. Reed condemns her as a "precocious actress in the eyes, a compound of virulent passions, mean spirit and dangerous duplicity" (Bronte 12). Jane is a creature of circumstances. She is unable "to bear the doctrine of endurance." Perhaps one may attempt a comparison to Bertha in this context, far fetched though it is likely to be. Chapter 3 talks of Jane being "wretched of mind" (Bronte 14). There is wretchedness in her heart. It is there in Bertha too. Why else would a mentally deranged woman rip the wedding veil apart and crush it underfoot Rochester in the guise of the fortune teller talks of Jane's "melancholy arising from loneliness" (Bronte 176) as reflected in her eye. Bertha is mad. Is her madness melancholy Bertha's reaction to the veil creates such a doubt in the reader, though one tends to squash it and attribute the action to her madness. Jane speaks of herself as "passionate but not vindictive" (Bronte 211) to her dying aunt. Bertha also is passionate - capable of intense feeling. Grace Poole calls her 'tolerable', 'snappish', 'not 'rageous today' (Bronte 259) Only the child Jane who mentions that she was beside herself or rather out of herself and is referred to as a "mad cat" can help bring comparisons to the forefront. "Dear dear ! What a fury to fly at Master John! Did ever anybody see such a picture of passion!" (Bronte 7) She is said to be an underhand little thing with so much cover. Abigail says, "It was always in her" and that "I have told Missus often my opinion about the child, and Missus agreed with me. She is an underhand little thing. I never saw a girl of her age with so much cover" (Bronte 8).The little Jane revolts against injustice vigorously. Her reason screams "Unjust! Unjust!". Mr. Lloyd talks to himself and says that her nerves are not in a good state. In Chapter 6, Jane, on a wave of introspection attributes her lack of good home and parents to her abnormal reasoning - wishing the wind to howl more wildly and "the confusion to rise to clamour" (Bronte 46). The first that we hear of Bertha is her laugh "mirthless, curious, distinct" (Bronte 92) As Dr. Sally Minogue states (Minogue, XVIII), "Sandra Gilbert and Susan Gubar, in their groundbreaking study of nineteenth century fiction talk about psychoanalytic rather than realist terms. Following this, we can be persuaded that " Bertha's Gothic disruptions are Jane's rebellions writ large. Both threaten social stability, and both are contained, Bertha physically, Jane by self restraint. The red room is deliberately recalled in Bertha's incarceration in the third storey, and the she-devil called Mrs. Reed sees in the ten year old Jane, 'all fire and violence' (p. 211), prefigures Bertha's

IP 2 Essay Example | Topics and Well Written Essays - 500 words

IP 2 - Essay Example Then, it is time to find out the people or place from where the information can be collected. Thereafter, the information can be collected. At the next stage, the fears, expectations, merits, and limits in each point of view are analyzed (Stages in decision making). An assumption can be considered as a statement that one considers as true but without any concrete evidence to support it. In the business world, it is necessary for companies to make assumptions in a number of different situations. For example, companies will make assumptions on the amount of pension that will be paid to the retirees in future as a part of making financial statements. In addition, we make many assumptions in everyday life too. For example, one driving on the road assumes that all other drivers will obey traffic rules, and that all will stop at red light. As Adamson (2010) points out, there are many other common assumptions made by companies in their day to day functioning. For example, one company assume s that the economic situation will be back to normal soon. Another might assume that the changes in the market are temporary. In addition, another company assumes that what their clients want is the product A. Another assumption is that the company has to invest in the field.

Responsible tour operators are changing the way we travel to what Essay

Responsible tour operators are changing the way we travel to what extent can this be proved - Essay Example With the growing importance of the lifestyle market, tourism and travel create the desired lifestyle and personal enhancement rather than many other lifestyle products. Consequently, destination marketing organizations would have to reinvent themselves to create holiday experiences in relation to the changing requirements of customers. Thesis Statement: The purpose of this paper is to investigate the extent to which responsible tour operators are changing the way we travel. The Background to Tourists’ Orientation For Responsible Tourism Nearly twenty-five years ago, Krippendorf (1987) argued for responsible tourism, using the theory of Maslow’s pyramid of needs. He predicted that there would be an increase in â€Å"emancipated tourists†, who once their needs for physical sustenance through sleeping, eating and drinking were fulfilled in a recreational manner, they would seek emotional recreation by undertaking activities and experiences not available to them in e veryday life. Consequently, tourists would seek experiences of social contact with other people and â€Å"self realization through creative activities, knowledge and exploration† (Krippendorf 1999: 74). ... This trend is based on the larger shift in consumer preferences towards the purchase of green products which do not adversely affect the environment in their production processes, and ethically traded products based on fair trade practices and corporate social responsibility. Recent survey evidence (King 2002) confirms changes in consumer attitudes in the context of wider market trends towards more ethical consumerism in the United Kingdom. Campaigns undertaken by Voluntary Service Overseas (VSO) and Tearfund helped to increase the orientation towards responsible and ethical tourism as a market segment. Responsible Tourism Responsible tourism involves a proactive approach by tourism industry partners to â€Å"developing, marketing and managing the tourism industry in a responsible manner so as to create a competitive advantage† (Pennington-Gray, Reisinger, Kim et al 2005: 266). Responsible tourism is a management strategy that includes planning, management, product development and marketing to bring about positive economic, social, cultural, and environmental effects. This type of tourism promotes responsibility to the environment through sustainable measures, as well as involving local communities in the tourism industry. Additionally, responsible tourism is focused on the safety and security of a visitor. Government agencies, employees of the tourism industry and those outside the industry, as well as members of the local communities together hold the responsibility. Besides environmental sustainability and the safety and security of visitors, other aspects include culturally responsible tourism which contributes to mutual understanding and respect

H.R. and line managers interaction Essay Example | Topics and Well Written Essays - 1250 words

H.R. and line managers interaction - Essay Example This suggests that the line managers should be aware of the link between the management of human resources and the strategic direction designed by the top management. However, the contribution of the line managers in playing the role of HR functions has been challenged. The middle managers or the line managers interact most frequently with the employees and hence play a vital role in any organization. The top management is busy formulating the strategies, goals and objectives and plays the role of transformational leaders (Thornhill & Saunders). Under the circumstances the line managers are expected to have the ability to inspire, motivate, direct and facilitate change by encouraging the employees to become committed to the organization. Bond and McCracken (2006) contend that the line managers should become more involved in HR functions at the operational level. A study at the NHS revealed that the middle managers did use their discretion on a number of issues which implies that the HR strategy is operationalized at the NHS. Line managers are definitely in a position to translate the HRM policies in an organization at the operational level. However, line managers may not be able to cope with the additional responsibilities given to them. They may feel stressed or may be unable to handle the HR functions (Renwick, 2003) and doubts have also been expressed whether they possess the necessary skills and knowledge (Whittaker & Marchington, 2003). This situation, according to Bond and McCracken, can arise when the line managers are not adequately trained and hence lack discretion and maturity. When a subordinate asks for leave the line managers are between positioned to ascertain how this leave would impact the work at the organization. The line manager must also have the ability to motivate the leave applicant to work extra hours in case of emergencies. This requires the use of discretion and calls for maturity on the part of the line managers. When line managers ar e not adequately trained they are not competent enough to make the right decisions and this situation may not be fair to the staff. At the same time, the line managers may be unable to embrace HR functions as they remain preoccupied with their primary responsibilities and the HR duties remain low on priority, emphasize Brandl et al (2009). Thus, the HR personnel must know the areas of priorities of the line managers before assigning responsibilities so that the right functions are delegated to them. Brandl et al also find that the line managers are keen to handle HR functions such as motivation and staff welfare but they are not keen to take on responsibilities of team building and coaching or in managing conflicts. The purpose of involving the line managers is to free the HR personnel for policy matters, to reduce costs and to enhance employee motivation. This is in view of the belief that direct interaction with the employees enhances competitiveness and production (Larsen & Brews ter, 2003). The input from the line managers is significant as it enables the HR to institute and frame the rewards policies. Moreover, certain issues may be too complex for the HR personnel to manage. Since the line managers are in direct contact it may be easier for them as it enhances the decision-making process which according to Budhwar (2000) is one of the most effective tools for employee motivation. For best results the line managers have to work in conjunction with the HR practitioners as it could lead to greater achievement of corporate

Criminology in the Future Essay Example | Topics and Well Written Essays - 500 words

Criminology in the Future - Essay Example As criminals become more sophisticated in their use of technology, forms of crime committed by them also become increasingly complex and difficult to understand and manage. Thus police and security officials must stay current in their knowledge and understanding of emerging crime, and both well resourced and expert regarding their own technological capabilities (p.36). Schmalleger (2012, Chapter 13) considered technology to be one of the causes of new forms of crime, since it facilitates new forms of criminal behavior. In his Chapter 13, Schmalleger (2012) named several types of cybercrimes, including crimes requiring use of modern technology, such as identity theft. All of these types of crimes arose out of technological innovations. However, criminal justice system has been revolutionized too since the 1970’s, all due to new technologies (Peterson & Leggett, 2007, p.621). Modern technology has revolutionized the criminal justice system. DNA testing by forensic biologists has become crucial in many capital offenses, as it exonerated many innocent defendants and eliminated blind faith in the criminal justice system (Petherick, Turvey & Ferguson, 2010, p.309). In 1990, the Combined DNA Index System (CODIS) was established in order to gather DNA of all convicted felons (Peterson & Leggett, 2007, p.635 - 636). Use of computers has been crucial in fighting crime as well. In the 1980’s, first computerized databases of forensic evidence were established (Peterson & Leggett, 2007, p.630). Database forensics evolved, and soon became crucial in fighting cybercrimes (Khanuja & Adane, 2011, p.170). More subfields evolved. Forensic toxicology enables testing of drugs and other chemical compounds found on the crime scene (Petherick, Turvey & Ferguson, 2010, p.432). Other forensic scientists conduct fire debris analysis, which is again a chemical compound analysis (Petherick, Turvey & Ferguson, 2010, p.434). Trace evidence analysis

Current Climate Changes Essay Example for Free

Current Climate Changes Essay This paper entitled, â€Å"Current Climate Changes† intends to reintroduce the definition of Climate Change. Furthermore, it plans to state the human contributions to climate change. Moreover, it also aims to reiterate that cattle produce too much methane, which in turn plays a large role in the current climate changes that occur. In addition, it also intends to state the effects of climate changes. Last but not least, it provides the solutions that may possibly address this serious dilemma. Climate Change Defined â€Å"Climate change† is an alteration in our climate which, ninety to ninety five percent of it, are brought about by the unethical, ill-mannered acts of human beings (Encarta Encyclopedia n. p. ). â€Å"The United Nation Intergovernmental Panel on Climate Change, which is explicitly endorsed by the national science academies of the eight most industrialized nations, says that the scientific opinion on climate change is that the average global temperature has increased 0. 6  ± 0. 2? C since the late 19th century and that most of the warming that has been observed over the last fifty years is caused by human activities† (Encarta Encyclopedia n. p. ). These human activities include the emission of greenhouse gases, for instance, carbon dioxide and methane (Encarta Encyclopedia n. p. ). Temperatures or heat may go up by â€Å"1. 4 to 5. 8? C between 1990 and 2100† according to the â€Å"Intergovernmental Panel on Climate Change† (Encarta Encyclopedia n. p. ). Rises in sea level, changes in pattern, as well as, alteration in the amount of precipitation will go along with the aforementioned as well (Encarta Encyclopedia n. p. ). Then the aforementioned occurrences are expected to yield the following as well: a) extreme water events like floods and b) droughts, as well as, c) heat waves, and d) hurricanes (Encarta Encyclopedia n. p. ). In addition to that, it may also contribute to â€Å"biological extinctions† and may affect â€Å"agricultural yields† (Encarta Encyclopedia n. p. ). Human Contributions to Climate Change Some experts accept as true that the earth experienced climate change from two hundred ten million years to one hundred forty million years ago or during the Jurassic Period with standard temperatures increasing by 9? F (Encarta Encyclopedia n. p. ). It is said that this caused the rate of â€Å"rock weathering† to increase by 400% which actually, resulted in â€Å"carbon dioxide† level dropping back to normal for the succeeding 150,000 years (Encarta Encyclopedia n. p. ). Moreover, a greenhouse gas, technically referred to as, â€Å"methane clathrate† has been believed to have caused â€Å"climate change† back then (Encarta Encyclopedia n. p. ). They thought it was related to the â€Å"Permian-Triassic extinction event† and the â€Å"Paleocene-Eocene Thermal Maximum† (Encarta Encyclopedia n. p. ). Furthermore, â€Å"William Ruddiman†, a â€Å"paleoclimatologist† states that the influence of human on the â€Å"climate changes† may have began along with the development of agriculture eight hundred decades ago (Encarta Encyclopedia n. p. ). This hampered/prevented â€Å"carbon dioxide and methane levels to drop† as quickly as they would have done otherwise (Encarta Encyclopedia n. p. ). In addition, there is a decades-old difference of opinion about the consequences of humans on the climate change (Encarta Encyclopedia n. p. ). Most of â€Å"scientific opinion† on this issue is that â€Å"recent warming is caused largely by humans†, although this has not been settled (Encarta Encyclopedia n. p. ). The discussion usually focuses on the effect of emissions of â€Å"carbon dioxide† which is linked to human activities like that of â€Å"burning fossil fuels and industrial activities† (Encarta Encyclopedia n. p. ). Also, climate change theory supporters assert that: 1) The recent rise in â€Å"carbon dioxide† and other â€Å"greenhouse gases† is human-caused (Encarta Encyclopedia n. p. ). 2) The climate change of the last five decades is most likely caused by human activity as well (Encarta Encyclopedia n. p. ). 3) Geophysical experiments by humankind may turn out bad and may bring about something humans cannot undo like climate change and its effects (Encarta Encyclopedia n. p. ). Methane Production by Cattle According to researchers, â€Å"cows are one of the top greenhouse gas producers† (Hunter 657). Explaining further, cows produce too much methane, which is one of the leading â€Å"causes of the climate change† (Hunter 657). It is believed that cows contribute about 29% of the total volume of methane emitted through internal fermentation in the digestive process or via defecation (Hunter 657). Aside from this, cattle are also associated with the burning of the forests, which is also a source of â€Å"greenhouse gas emission† (Hunter 657). However, other experts believe that the problem of â€Å"fossil fuels† is that the released â€Å"carbon dioxide† that has been trapped is â€Å"taken out of circulation and collected then burned all at once† (Hunter 657). This means that the issue on cow flatulence is that the â€Å"carbon dioxide† is recently absorbed by the plant matter that the cow ate and that the â€Å"carbon dioxide† it released will again be absorbed by new grass grown (Hunter 657). In addition, much of the â€Å"carbon† absorbed by the cow is condensed in to the meat and defecation thus, taking more â€Å"carbon dioxide† out of the environment (Hunter 657). Effects of Climate Changes The current controversy over whether â€Å"climate change† should be of concern must be addressed immediately (Encarta Encyclopedia n. p. ). Controversies like: 1) whether or not the climate is changing beyond â€Å"natural variations†; 2) â€Å"whether or not human/industrial activity is responsible for the change†; 3) how large future changes will be, etc.. should not be the focus of experts, as well as politicians, instead, they should look deeper into the consequences or effects of â€Å"climate change† and do something about it (Encarta Encyclopedia n. p. ). There are various predicted effects of â€Å"climate change† and these include: 1) sea level rise; 2) temperature rise; 3) acidification; 4) shutdown of thermobaline circulation; 5) extreme weather; 6) destabilization of local climates; 7) reduced ozone layer; 8) methane release; 9) forest fires; 10) decline of agriculture; 11) flood; l2) migration; 13) water scarcity; 14) skin cancer and other related diseases etc (Encarta Encyclopedia n. p. ). Solutions The world’s principal international agreement on combating â€Å"climate change† is technically referred to as the â€Å"Kyoto protocol† (Oberthur et. al. 2). There are other strategies though, and some include the following: 1) Improving â€Å"energy efficiency† since more efficient cars, appliances, and industrial systems use less energy meaning less fuel is burned and less carbon dioxide is emitted (Springer 102). 2) Developing and using energy sources which emits little or no carbon dioxide, for instance, hydro power, solar power and windmills, as well as other â€Å"renewable energy sources† (Springer 102). 3) Improving forest and â€Å"agricultural management practices† like: planting more trees since trees remove â€Å"carbon dioxide† from the atmosphere, and reduction of cattle since â€Å"methane† is produced by such agricultural activity (Springer 102). 4) Reduction of the impacts of â€Å"climate change† for instance through the following: new varieties of crops can be developed to grow in changed climates; building of aqueducts since they can carry water to regions affected by drought; and building of dikes and sea walls to protect coastal settlements (Springer 102). 5) â€Å"Government regulation†, for instance forcing auto companies to design more efficient cars (Springer 102). 6) Encouraging people to save energy by promoting energy efficient devices (Springer 102). 7) â€Å"Informing educating people in improving efficiency /reducing emissions† (Springer 102). 8) â€Å"Government spending† for more, in terms of â€Å"research and development† for instance, in developing new technologies that use less energy or emit no â€Å"carbon dioxide† (Springer 102). 9) â€Å"Greenhouse mitigation† which may be carried out through: elimination of the utilization of fossil fuels so that emission of greenhouse gases may be avoided eventually; and making sure that â€Å"carbon dioxide† is absent in the atmosphere (Encarta Encyclopedia n. p. ). 10) Injection of â€Å"carbon dioxide† into â€Å"depleted oil wells to force more oil out of the ground or seafloor† so that it may be possible to â€Å"store carbon dioxide released by a power plant, factory, or any large stationary source† (Encarta Encyclopedia n. p. ). Conclusion â€Å"Climate change† is an alteration in our climate which, ninety to ninety five percent of it, are brought about by the unethical, ill-mannered acts of human beings (Encarta Encyclopedia n. p. ). Its effects include: 1) sea level rise; 2) temperature rise; 3) acidification; 4) shutdown of thermobaline circulation; 5) extreme weather; 6) destabilization of local climates; 7) reduced ozone layer; 8) methane release; 9) forest fires; 10) decline of agriculture; 11) flood; l2) migration; 13) water scarcity; 14) skin cancer and other related diseases etc (Encarta Encyclopedia n. p. ). On a final note, this problem may be addressed through the following: â€Å"1) injection of carbon dioxide; 2) greenhouse mitigation; 3) informing and educating people; 4) promoting energy-efficient devices; 5) Improving forest and â€Å"agricultural management practices; 6) building of aqueducts; 7) development of new varieties of crops; 8) government spending on research and development etc. † (Springer 102). References Encarta Encyclopedia. Climate Change. 2007. Microsoft. 03 October 2007 http://encarta. msn. com/encnet/refpages/search. aspx? q=climate+change Hunter, R. A. â€Å"Methane Production by Cattle†. British Journal of Nutrition. 98 (2007): 657. Oberthur, Sebastian Ott, Hermann E. The Kyoto Protocol: International Climate Policy for the 21st Century. NY: Springer, 1999.

Streams of living water

Streams of living water Gods various gifts are handed out everywhere; but they all originate in Gods Spirit. Gods various ministries are carried out everywhere; but they all originate in Gods Spirit. Gods various expressions of power are in action everywhere; but God himself is behind it all. Each person is given something to do that shows who God is: Everyone gets in on it, everyone benefits. All kinds of things are handed out by the Spirit, and to all kinds of people! The variety is wonderful: . . . .All these gifts have a common origin, but are handed out one by one by the one Spirit of God. He decides who gets what, and when. 1Cor 12:1-11 The world is fractured, splintered, separated by race, gender, social class, wealth and lack of wealth. The body of Christ is likewise fractured, splintered and separated by denominationalism, polity, and tradition. God, however, is a God of unity through diversity and God desires that each persons unique gifting be brought to the table and used for His Glory and the common good of the body. Contemplating this concept the childrens story Stone Soup comes to mind. The legend says that during a time of great famine people hoarded their food and would not share. One day a stranger came to the village and was turned away because no one desired to share their food. He assured them that he had all that he needed and indicated that he was going to make stone soup. He pulled out a pot added water, brought it to a boil and dropped in a huge stone. The people of the village began to gather. The Stranger said some cabbage with stone soup would be hard to beat. Soon a man appeared with a cabbage. Then the stranger said, I remember once having stone soup with cabbage a little salt beef. Then another villager appeared with the beef. And so on the stranger went with potatoes, onion, carrots, until indeed he had made a wonderful delicious stone soup. In many ways the Body of Christ is like the village folk, having gifts or food, hoarding it and not sharing, isolated, alone, and hungry; desiring more. The body of Christ, just like the villagers is driven by selfishness and self preservation, but, it is so limiting, restraining, restrictive, and yes, even divisive. God desires so much more for the Body of Christ. He desires that the body share communally, our gifts, our food, our faith and even our traditions. As the body shares it becomes the better for it. God desires that the body partake of and participate in Streams of Living Water. Richard Fosters does a consummate job of examining what he determined is the six major traditions of spirituality in Christianity: contemplative (prayer-filled life), holiness (virtuous life), charismatic (Spirit-empowered life), social justice (the compassionate life), evangelical (Word-centered life), and incarnational (sacramental life). Each tradition like tributaries that flows to the great Mississippi River represents a stream that should flow into and feed the Body of Christ. The Contemplative Tradition The first stream is the contemplative tradition which highlights the prayer-filled life, yearning for a richer, fuller practice of the presence of God(25). This tradition focuses on ones prayer life drawing one away in solitude. This time of solitude is a time that should precedes public ministry. Before Jesus began his public ministry, before he called the twelve, before he did any miracles he spent time in solitude. Exemplars include; Antony of Egypt, John the apostle, and Frank Laubach. Perhaps, the best summary of the contemplative life is the steady gaze of the soul upon the God of love (49). As one gazes upon God, one becomes beautiful of soul (48). Beautiful of soul is one of the best descriptors of the contemplative tradition. The process to become beautiful of soul is through fire and love which produces these fundamental characteristics or movement; love for God, peace, delight, emptiness, flaming passion, wisdom and transformation. Becoming beautiful of soul produces four strengths in ones Christian walk. The first strength is drawing one back to their first love, it continually calls one back to the beginning. Secondly it demands more than a cerebral ascent, intellectualism will not suffice, and it demands surrender of ones soul. Next it stresses the centrality of prayer with silence it brings the understanding that pray is both essential and primary. Finally, it produces solitariness a consistent ceaseless turning to God and finally aloneness with God. The Holiness Tradition The contemplative life forms the foundation for one to walk in the holiness tradition. This tradition stresses the virtuous life and focuses upon the inward re-formation of the heart and the development of holy habits . . . . the erosion of moral fiber in contemporary society (61). At the core of the holiness tradition is being response-able, able to respond appropriately to the demands of life (82). Holiness is sustained attention to the heart (83). This attention to the heart forms and transforms the personality. It also affirms the sacredness in everything, goodness in the human body. Additionally, holiness is progress in purity. . . .loving unity with God (84). Phenomenons of the Holiness tradition are Phoebe Palmer, James the brother of Jesus, and Dietrich Bonhoeffer. Bonhoeffer as a modern-day example of this tradition gave the body of Christ Stations on the Road to Freedom (72). This poem provides four components of the spiritual life that will give one great freedom. Those components are discipline, action, suffering and death speak indicative of the Holiness Tradition. The Holiness Tradition is about a life that functions as it should. The major strength of this tradition is its emphases: personal transformation, purity of heart, character formation, and growth in grace. These emphases assist in the process of establishing holy habits. The Charismatic Tradition The Holiness Tradition and its holy habits helps the Charismatic Tradition to operate at its best when the two are in tandem. The charismatic tradition promotes the Spirit-empowered life, it focuses upon the empowering charisms or gifts of the Spirit and the nurturing fruit of the Spirit(99). The crux of the charismatic tradition is the fact that, a believer life is not lived under their own strength, but are empowered by the Holy Spirit. Its key representatives are Francis of Assisi, the apostle Paul, and William Seymour. Seymour as a contemporary representative is an insignia of this Tradition. Seymour embodied living his life under the empowerment of the Holy Spirit. Seymour. . . .harnessed the power released in glossolalic worship to break racial, gender, and nationalistic barriers and offer the world a historic opportunity for genuine healing and reconciliation (113). According to Richard Foster, there are no noncharismatic Christian (125). There are four major strengths of the tradition. The first deals with and corrects the believers propensity to domesticate God (129). Secondly, it cuts to the chase weak, ineffective, powerless practices. Third it challenges the body to grow spiritually. Finally, it gives one a gifted, empowered life to witness for the Lord. The charismatic tradition is about a life immersed in, empowered by, and under the direction of the Spirit of God. Its important because through it we are empowered by God to do his work and to evidence his life upon this earth. The Social Justice Tradition As The Charismatic Traditions empowers the believer to do Gods work, The social Justice Tradition stresses the compassionate life that focuses upon justice and shalom in all human relationship and social structures and addresses the gospel imperative for equality and magnanimity among all peoples (137). The Social Justice Traditions embodies Matthew 22:37-40, the love of God and neighbor. This tradition removes barriers, of ethnicity, culture, and class. The Social Justice Tradition is where The Holiness Tradition is brought to bear. Foster chooses John Woolman, the prophet Amos, and Dorothy Day as examples of the Social Justice Movement. John Woolman, a Quaker, was instrumental in the abolition of slavery. Woolmans quest for social justice began early risking, personal wealth, comfort, and friendship. The effect of his message was lived out in his life and mirrored by his denomination. One of the most notable acts of social justice is personified by the North Carolina Friends Yearly Meeting became slave holders so that their members could disentangle themselves from the practice by donating the slaves to the Yearly Meeting. They used a loophole in the law of North Carolina to virtually free slaves who could not actually be free because of the numerous laws to protect the institution of slavery in the state. As an institution the Quakers freed itself from the horrors of slavery and supersede others by instituting reparation to its former slaves. As seen in the life of Woolman the struggle for social justice encroaches upon three areas; personal, social and institutional. The essence of this tradition is embodied in mishpat, hesed, and shalom (167). Justice, compassion, and peace, embody a sense of totality of the human existence. Justice, compassion, and peace are the framework that provides six strengths of the Social Justice traditions. Those strengths are right ordering of society, enhances ecclesiology, bridges personal and social ethics, makes Christian love relevant, provides a basis for ecological concerns, and holds before us the relevance of the impossible ideal (178) The Evangelical Tradition The Social Justice Tradition that allows one to manifest the love of God to hurting humanity presents that one with a unique opportunity to proclaim the word of God. Which segues into the Evangelical Tradition, which focuses on the word-centered life the proclamation of the evangel, the good news of the gospel and addressing the crying need for people to see the good news lived and hear the good news proclaimed (188). The primary thrusts of this tradition are: faithful proclamation of the Gospel, centrality of scripture, and confessional witness (219). The four major strengths of this movement is the call to conversion, discipleship of nations, commitment to biblical authority, and sound doctrine. Foster illustrators are Augustine of Hippo, the apostle Peter, and Billy Graham. Billy Graham is the consummate icon of the Evangelical tradition. Graham was the international organizer of Youth for Christ before emerging as a world evangelist. He preached over three hundred crusades. Graham brought integrity to the ministry of the itinerant evangelist via The Modesto Manifesto (212). Graham advocated cooperating ecumenically which is termed cooperative evangelism (213). Notably, Graham labored for the reconciliation of the races. Equally notable was his use of every form of media for the proclamation of the Gospel. According to Foster, Grahams greatest contribution to The Evangelical Tradition was the training of itinerant evangelist. The Incarnational Tradition The last tradition, the incarnational, stresses the sacramental life and focuses on making present and visible the realm of the invisible spirit, addressing the crying need to experience God as truly manifest and notoriously active in daily life (238) The Incarnational Tradition is practiced by invoking the manifest presence of God into the circumstances, establishing a sacredness of work, and a focus on family life. Its examples are Susanna Wesley, Jesus, Bezalel, and Dag Hammarskjold. Foster selected Susanna Wesley as the historical example because of her immersion in the details of daily life: finding God in the details and serving God through these same details (237). Susanna Wesley exemplified the Incarnational Tradition as mother and educator to nineteen children, most notably John and Charles Wesley. She demonstrated the tradition in the midst of the calamities of life in relationship to her husband, embarrassment of her daughter pregnancy, lost of home via fire, and lack because of her husbands lack financial management. Susanna Wesley in every way exemplifies the Incarnational Tradition. The Incarnational Tradition wrestles with the tension between spiritual and material. The tradition shows the complementary position of the spiritual to the material. There are seven strengths of this tradition. The first, the tradition shows that God is concerned and with the believer in the mundane of earthly living. Secondly, the incarnational tradition delivers the reader from a spirituality that would allow or cause one to divorce from the conundrum of daily living. Third, being incarnational makes daily work meaningful. Fourth, the tradition corrects the Gnostic belief that spiritual thing are wholly good and material things are wholly bad (266). Fifth, the sacramental life draws us God ward. Sixth, the believers becomes a portable sanctuary (267). Finally, the practice of the tradition deepens our stewardship of the earth. THE CONCLUSION The body of Christ is and should be the antithesis of the world. The world is splintered, separated, and divisive. However the body of Christ is called to unity, wholeness. Presently each of the great traditions operates independently, separately, and individually, as though their traditions operate in the totality of Christ. Foster introduces Streams of Living Water by saying the mighty flow of the Spirit is how sovereignly God is bringing together streams of life that have been isolated from one another for a very long time(xv). Foster suggests that each of the streams is the response to or a correction of a teaching or experience that has been neglected. Thus we have the various streams. Paul tells the Church at Ephesus that each individual is not an island unto himself, but that in community they would grow to maturity. Ephesians 4: 26 expresses this concept superbly: For because of Him the whole body (the church, in all its various parts), closely joined and firmly knit together by the joints and ligaments with which it is supplied, when each part [with power adapted to its need] is working properly [in all its functions], grows to full maturity, building itself up in love.(Amp) Just as Paul told the Church at Ephesus they were not islands unto themselves. Foster tells the body of Christ that the Traditions are not islands unto themselves. Foster introduces Streams of Living Water by saying the mighty flow of the Spirit is how sovereignly God is bringing together streams of life that have been isolated from one another for a very long time(xv). Foster suggests that each of the streams is the response to or a correction of a teaching or experience that has been neglected. Thus we have the various streams. However, just as the lakes turn in to tributaries, that run into rivers, that eventually run into the sea. So does the Tradition trace it way back to the three major branches of Christianity; Protestantism, Roman Catholicism, and Eastern Orthodoxy. The three major branches of Christianity finds its way back through Papal Ascendency, Ecumenical Councils, and the Birth of the Church to its fountain head, Jesus Christ. Each of the traditions is a stream that finds its life and meaning in Jesus Christ. However like the villagers in the childrens story Stone Soup each traditions live isolated, insolated, and anemic lives, because it refuses to flow in the fellowship of the spirit and allow each joint to supply. Each stream represents an aspect of the nature of Christ and the call of his body to be in the world while not of it. Every stream is traceable to its source, Jesus Christ the Righteous. Each stream has a contribution that is needed to make the satisfying, edifying Stone Soup of the Body Christ.

Customization And Personalization Through Emarketing Marketing Essay

Customization And Personalization Through Emarketing Marketing Essay The most current and relevant literature on e-marketing is examined and the relevant areas disused in various literature which has connection with the objective of the business project are explored in this chapter. E-business and e-commerce are modern form of business which is performed in a technologically advanced business environment. The e-business is termed as the application of information technology for internal business process as well as activities in which a company engages during commercial activity. These activities can include functional activities such as finance, marketing, human resources management and operations (Philips, 2003). Ecommerce is the use of Information and communication technology to enable external activities and relationship with individuals, groups and other businesses (Laudon and Traver, 2002).Due to the growth in electronic media for business functions , the way of interaction between the supplier, distributor, seller and customer has become changed and more enhanced. E-commerce channels allow businesses to get to the customer faster, with more velocity, and more value (Budhwani, 2001) E-Marketing E-marketing is a process of building and maintaining customer relationship through online activities to facilitate the exchange of ideas, products and services that satisfy the goals of both parties (Mohammed et al, 2001). Strauss et al (2003) suggest that e-marketing covers a wide range of IT related applications with three main aims: Transforming marketing strategies to create more customer value through more effective segmentation, targeting, differentiation and positioning strategies; more efficiently planning and executing the conception, distribution, promotion and pricing of goods, services and ideas; creating exchanges that satisfy individual consumer and organisational customers objectives. Business is mainly based on exchange process; e-marketing has the ability to be beneficial for all the people who involve in the business. Mainly organization has realised this and started to refocus their marketing strategy using e-marketing. E-Marketing versus Traditional Marketing As number of individuals spending their time on internet is increasing rapidly, e-marketing is growing as a powerful marketing tool. Due to advancement and utilisation of technology in Internet has grown rapidly, thereby e-marketing gained more attention by most of the firms and due to this the traditional marketing methods loses its value. The traditional marketing channels like as television, print media, and radio are becoming less popular. The traditional media are competing with the electronic media for seeking customer attention but the Internet and appear to be gaining over the other media. On implementing E-Marketing a company can reach its customer directly through website, e-mail, social networking sites and various other means. E-Marketing is cost effective and also gains lot of attention of the customer. These factors make E-Marketing to overlap the traditional marketing. The Internet is assumed to be an important channel for marketing and distribution of products and services. This is, among other things, due to the cost-effectiveness of the Internet and the convenience for customers. With the Internet marketers can reach out to a broad customer base, locate target customers, identify their needs and communicate with them at a relatively low cost. The Internet provides an opportunity for market testing and optimization. Increasing digitalization will make it progressively easier to experimentally alter particular aspects of a business and quickly observe how customers respond (Wyner, 2000) Benefits of e-marketing E-marketing has several benefits which can be capitalised by the organisation to gain competitive advantages; those benefits are listed below, The web allows non-linear communication in which there is free flow and exchange of information, and there is a potential for two-way communication between a business and its audiences in different contexts on a one to one basis, and a many-to-many basis. The many-to-many model involves communication between customers (Hoffman and Novak, 1995). E-marketing can increase an organisations geographic coverage beyond its traditional operating area. E-marketing will also make the organisation to have a global presence and a wider reach. New market and new customers can be obtained by the company, if the e-marketing is utilised effectively. Moreover e-marketing provides a cheap way of communicating with customers and the business transactions can also be cared out in low cost. A website can be used as a powerful business tool for carrying out sales and services all day providing greater convenience for the customer. Besides that e-marketing can be used for an online sales promotion and provide targeted offers and special privileges to the customer. E-Marketing is fast and flexible communication tool and helps to fulfil the customer retention objective of the company. The internet provides rich sources of marketing data for the marketers, which can be used for decision-making purposes. Additionally e-marketing research supported with appropriate software and technology provides a good data analysis to streamline the process of research. Similarly e-marketing help to improve the brand name and provides a better platform for development of the brand presence. The purpose of branding is to facilitate the organisations task of getting and maintaining a loyal customer base in a cost-effective manner to achieve the highest possible return on investment (De Chernatony and McDonald, 1998, p.17) E-marketing problems There are also few problems with e-marketing that marketers must understand and respond to. Those are outlined below: A companys marketing environment consists of the actors and forces outside marketing that affect the marketing managements ability to develop and maintain successful transactions with its target customers. The marketing environment offers both threats and opportunities (Kotler et al, 2001) The major problem of e-marketing is lack of trust among the online users to make transactions with unknown traders and the customers resistance to change, mainly older and disadvantage people. Next big problem is customers concerns over privacy issues such as spam and unwanted marketing communication. Rising network security doubts over fraud and hacking cause huge setback for e-marketing. Moreover the technology gap between the organization and customer is a disadvantage. There are also difficulties and social impacts in cross-broader trading using electronic media. Customization and Personalization through E-marketing The e-marketing provides customization and personalization benefits to both firm and the customer. Customisation refers to more personalised products availability and tailored communication. The Internet marketing environment offers extensive customization and personalization opportunities. The evolution from marketing on the averages to marketing on the differences is a very prominent theme and a major advantage of the Web market compared to real environments (Reitman, 1994). Customization provides the ability to the customer to order product uniquely as per their need and specification. This helps the firms to know more about the individual customer, so that the offers and communications can be tailored as per the behaviour of the customer. This provides a great competitive advantage. E-marketing and Customer Focus The customer focus is very essential for any business organisation and marketing activities are will be build to achieve high levels of customer satisfaction. Customer loyalty is emerged from satisfaction and from loyalty come more profitability and sales. The customer is the key element for all business but the e-marketing make customer even more powerful. Due the technology advancement customers are more demanding with search engines, more substitute product availability and multi-channel user friendly technology. Customer makes up the online communities of an organisation. Consumer behaviour growing to be more complex. But e-marketing coupled with emerging technologies enables more precise segmentation and targeting of customer. E-marketing helps to implement personalised offering to each customer, this done by obtaining permission and sends offers to target customer. The interactive nature of internet allows getting quicker customer feedback. These factors of e-marketing helps fi rms to remain customer focused.

The Tempests Power :: essays research papers

Lust for Power Any good story starts with an observation: an observation of the silent neighbor, the infamously loud aunt at the family reunion or the mysterious stranger, smiling at nothing. William Shakespeare always wrote of these observations. His characters in each of his plays represent some part of society or desire lying within society. â€Å"The Tempest†, Shakespeare’s farewell to playwriting, contrasts the idea of civilization and raw nature pertaining to the desire for power, and the greed that overwhelms a person to get that power. Does greed and power override the rules and structure of civilization? Is it inescapable? These universal desires bring two seemingly contrasting characters, Prospero and Caliban, closer than any other pair of characters in the play.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"The Tempest† centers on the loss and gain of power. Prospero is stripped of his power in civilization, and thus uses his magical powers in order to return to nature and regain some kind of leadership role. His deliberate involvement in the shipwreck, the overthrowing of Caliban, and the romance between his own daughter Miranda and Ferdinand, shows that he is attempting to regain the status that he had lost.   Ã‚  Ã‚  Ã‚  Ã‚  Prospero, on the outside, seems to be the all-knowing ruler. However, his unique magical gifts give him undefeatable power to wreak vengeance on his enemies. Greed and vengeance as his motives shows that corruption cannot be fled from. It complicates the relationship between Caliban and Prospero for although Prospero claims to own his savage his savage speaks not like one who is owned.   Ã‚  Ã‚  Ã‚  Ã‚  Caliban feels the flip side of the power struggle. He is the defeated. The reader, however, is distracted from this because Caliban is made out to be a villain, and a savage. The reader hears of his attempts to rape Miranda and he is first introduced as a â€Å"tortoise† and often referred to as a beast or monster with a deformed body. But, interestingly, despite Caliban's deformed body and animal like appearance he possesses remarkable eloquence that gives him power.

Essay examples --

Although there are many great presidents of these United States, Harry Truman has his own life story. Harry S Truman was born May 8, 1884 in Lamar, Missouri. His parents were John and Martha Young Truman. His father, John, was a farmer and live stalk trader. Martha, his mother was a homemaker. Harry was the oldest in his family of three children. He had a sister named Mary Jane, and a brother named John Vivian. Harry was taught honesty, hard work, and family love at a young age. (3) Truman grew up on a farm in Harrisonville, Missouri and later moved to Independence, Missouri. (3) From a young age, Truman enjoyed reading about history and biography and was very good at it. Truman went to the public school in Independence. He didn’t do any sports in high school because from a young age he was always afraid that he would break his glasses. Sense he didn’t do sports he was picked on by some of the kids, they also made fun of him because he had glasses. Although he did well in high school he did not attend college after graduation. The reason for this was because college was expensive and his parents could not afford that. Truman started working on a railroad and as a bank clerk. When he turned 22 he moved back to the country and started working for the family farm for the next 11 years. 2 Truman joined the army in 1918 and went to France to fight in World War I. While there, Truman became an officer and led his men with good inspiration. After fighting in the war and returning home, Truman married a woman he knew from a young age named Elisabeth Wallace, nicknamed Bess. They were married on June 28 1919. After marriage, they wanted to start a family so they had one daughter named Mary Margaret. After he married the women he loved,... ...ested him greatly. Truman was a loyal man to his wife and his country. This makes him a good man in my book. He had to deal with a lot of war and depression in the years that he was president and that wouldn’t be easy for anyone. He also had to deal with the country advancing and a lot of more children being born. Some presidents didn’t have to deal with hard things like coming into office after someone else died, but that was his duty and he knew he could do it. His wife was very supportive of all of his decisions. When becoming a president you have a lot of shoes to fill, a lot of people to worry about, and a lot of things to look over. It takes a strong man or woman to do so. Even through the 11 hard times Truman didn’t give up, he won the re-election even when no one thought he was going to. It takes dedication do so these things and Truman had a lot of that.

The Shattered Dream in Death of a Salesman Essay -- Death Salesman ess

The Shattered Dream in Death of a Salesman  Ã‚        Ã‚  Ã‚  Ã‚   In America, anyone with some drive, some talent, and half a brain can be a success.   Or so Willy Loman believes.   Arthur Miller's Death of a Salesman tells the story of a man who seems predestined for failure, though he tries his best to succeed. Willy Loman is a symbol for the common man who tries and tries and tries, but is somehow unable to attain the "American Dream" of status and success.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Miller combines the archetypal tragic hero with the common American citizen. The result is the anti-hero, Willy Loman. He is a simple, unsuccessful salesman whose only goal in life is to become a respected, successful salesman.   Nevertheless, Willy's waning career and old age aren't enough to alert him to the fact that simply being a failure isn't enough; you have to admit the fact to yourself.   As a result, the drama of the play lies not so much in the unfolding of events, but in Willy's deluded perception and recollection of them as the audience gradually witnesses the tragic demise of a helpless man. In creating Willy Loman, Mille... ... ed. Twentieth Century Interpretations of Death of a Salesman. Englewood Cliffs, New Jersey: Prentice, 1983. Miller, Arthur. Death of a Salesman. Literature. Ed. Sylvan Bates New York: Longman, 1997. 1163-1231. Parker, Brian. "Point of View in Arthur Miller's Death of a Salesman." University of Toronto Quarterly 35 (1966): 144-47. Rpt. in Koon. 41-55 Stanton, Kay. "Women and the American Dream of Death of a Salesman." Feminist Readings of American Drama. Ed. Judith Schlueter. Rutherford, New Jersey: Fairleigh Dickinson UP, 1989. 67-102.    The Shattered Dream in Death of a Salesman Essay -- Death Salesman ess The Shattered Dream in Death of a Salesman  Ã‚        Ã‚  Ã‚  Ã‚   In America, anyone with some drive, some talent, and half a brain can be a success.   Or so Willy Loman believes.   Arthur Miller's Death of a Salesman tells the story of a man who seems predestined for failure, though he tries his best to succeed. Willy Loman is a symbol for the common man who tries and tries and tries, but is somehow unable to attain the "American Dream" of status and success.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Miller combines the archetypal tragic hero with the common American citizen. The result is the anti-hero, Willy Loman. He is a simple, unsuccessful salesman whose only goal in life is to become a respected, successful salesman.   Nevertheless, Willy's waning career and old age aren't enough to alert him to the fact that simply being a failure isn't enough; you have to admit the fact to yourself.   As a result, the drama of the play lies not so much in the unfolding of events, but in Willy's deluded perception and recollection of them as the audience gradually witnesses the tragic demise of a helpless man. In creating Willy Loman, Mille... ... ed. Twentieth Century Interpretations of Death of a Salesman. Englewood Cliffs, New Jersey: Prentice, 1983. Miller, Arthur. Death of a Salesman. Literature. Ed. Sylvan Bates New York: Longman, 1997. 1163-1231. Parker, Brian. "Point of View in Arthur Miller's Death of a Salesman." University of Toronto Quarterly 35 (1966): 144-47. Rpt. in Koon. 41-55 Stanton, Kay. "Women and the American Dream of Death of a Salesman." Feminist Readings of American Drama. Ed. Judith Schlueter. Rutherford, New Jersey: Fairleigh Dickinson UP, 1989. 67-102.   

Absolute Time Essay

Instructions (Q 7-Q 16): Read the following passage carefully and answer the questions given below it. â€Å"Life is not just party and pleasure; it is also pain and despair. Unthinkable things happen. Sometimes everything turns upside down. Bad things happen to good people. Some things are beyond control, such as physical disability and birth defects. We cannot choose our parents or the circumstances of our birth. So if the ball bounced that way, sorry. But what do we do from here; cry or take the ball and run? That is a choice we have to make. On a clear day, there are hundreds of boats sailing in all different directions in a lake. How come? Even though the wind is blowing in one direction, the sailboats are going in different directions. What is the difference? It depends on the way the sail is set, and that is determined by the sailor. The same is true of our lives. We can’t choose the direction of the wind, but we can choose how we set the sail. We can choose our attitude even though we cannot always choose our circumstances. The choice is either to act like a victor or a victim. It is not our position but our disposition that determines our destiny. It takes both rain and sunshine to create a rainbow. Our lives are no different. There is happiness and sorrow. There is the good and the bad; dark and bright spots. If we can handle adversity, it only strengthens us. We cannot control all the events that happen in our lives, but we can control how we deal with them. Richard Blechnyden wanted to promote Indian tea at the St. Louis World fair in 1904. It was very hot and no one wanted to sample his tea. Blechnyden saw that all the other iced drinks were doing flourishing business. It dawned on him to make his tea into an iced drink, mix in sugar and sell it. He did and people loved it. That was the introduction of iced tea to the world. When things go wrong, as they sometimes will, we can react responsibly or resentfully. Human beings are not like an action which has no choice. An action cannot decide whether to become a giant tree or to become food for the squirrels. Human beings have choices. If nature gives us a lemon, we have a choice: either cry or make lemonade. † 7. â€Å"We cannot choose our parents or the circumstances of our birth† – by this statement what does the author mean? (a) Some things do not take place according to our choice (b) There are certain things in which we do not have any reach (c) Some things in this world are pre-determined. (d) All of the above Ans. (d) 8. By what the author tells us that choice is ours? (a) We can cry (b) We can take the ball and run away (c) We can either cry or can take the ball and run away (d) None of the above Ans. (c) 9. The opposite of the word ‘victor’? (a) Loser (b) Winner (c) Victim (d) Warrior Ans. (a) 10. What determines our destiny? (a) The way that we normally think and behave, that shows what type of person we are (d) The position we hold (c) Our being a winner (d) All of the above Ans. (a) 11. The best title for the above passage could be – (a) Right Choice (b) Pre-determination. (c) Choices defines our lives (d) Life is all about making the right choices Ans. (d) 12. According to the author, what still can be chosen if not everything in life? (a) Circumstances (b) Attitude (c) direction of life (d) None of these Ans. (b) 13. On what has the author emphasized? (a) Destiny (b) Choice (c) Action (d) All of these Ans. (b) 14. By the example of Blechnyden’s Iced Tea which message does the author give? (a) Choice is ours (b) Destiny is pre-determined (c) We have fix actions; we can not do beyond that (d) None of the above Ans. (a) 15. What does actually strengthen us? (a) Making choices (b) Handling adversity (c) Determining destiny (d) Working beyond capacity Ans. (b) 16. The synonym of ‘flourishing’ is – (a) Spoiling (b) Drowning (c) Booming (d) Hiding Ans. (c) 17. During a 5-day festival, the number of visitors tripled each day. If the festival opened on a Thursday with 345 visitors, what was the attendance on that Sunday? (a) 345 (b)1,035 (c)1,725 (d) 9,315 Ans. (d) 18. Which of the following has the least value? (a) 0. 27 (b) 1/4 (c) 3/8 (d) 11% Ans. (d) 19. Which year did the same number of boys and girls attend the conference? (a) 1995 (b) 1996 (c) 1997. (d) 1998 Ans. (a) 20. Which two years did the least number of boys attend the convention? (a) 1995 and 1996 (b) 1995 and 1998 (c) 1996 and 1997 (d) 1997 and 1994 Ans. (a) 21. Examine the following three statements : 1. Proceesed meat is a perishable food 2. All perishable foods are packed in sealed tins 3. Sealed tins sometimes to do not contains processed meat Which one of the following inferences can be drawn from the above statements? (a) Sealed tins always contain perishable food (b) Processed meat is sometimes not packed in sealed tins (c) Proceessed meat is always packed in seald tins. (d) Non-Perishable foods are never packed in seald tins Ans. (c) 22. Production of Rice and Wheat (In millions of Tonnes)| | Year| Rice| Wheat| Percentage of Wheat to Rice| 1950-51| 20. 58| 6. 46| 31. 4| 1960-61| 34. 58| 11. 00| 31. 8| 1970-71| 42. 22| 23. 83| 56. 4| 1980-81| 53. 63| 36. 31| 67. 7| 1990-91| 74. 29| 55. 14| 74. 2| 1994-95| 81. 81| 65. 77| 80. 4| 1995-96| 79. 62| 62. 62| 78. 6| The above table indicates the performance in India in rice and wheat production from 1950-51 to 1995-96. Which of the following conclusions arrived at from the above table would be valid? 1. Record production of rice as well as wheat has been in 1994-95 2. The ratio of wheat to rice production seems to have steadily increased over 16 years 3. Wheat has not been popular among the Indian population before 1980. 4. India became self-sufficient in rice and wheat only after 1990. Select the correct answer using the codes given below Codes: (a) 1 and 2 (b) 1, 2, 3 and 4 (c) 3 and 4 (d) None Ans. (a) 23. A father left a will of Rs. 35 lakhs between his two daughters aged 8. 5 and 16 such that they may get equal amounts when each of them reach the age of 21 years. The original amount of Rs. 35 lakhs has been instructed to be invested at 10% p. a. simple interest. How much did the elder daughter get at the time of the will? (a) Rs. 17. 5 lakhs (b) Rs. 21 lakhs (c) Rs. 15 lakhs (d) Rs. 20 lakhs Ans. (b) 24. What will Rs. 1500 amount to in three years if it is invested in 20% p. a. compound interest, interest being compounded annually? (a) 2400 (b) 2592 (c) 2678 (d) 2540 Ans. (b) 25. What is the area of the largest triangle that can be fitted into a rectangle of length aâ‚ ¬? laâ‚ ¬Ã¢â€ž ¢ units and width aâ‚ ¬? waâ‚ ¬Ã¢â€ž ¢ units? (a) lw/3 (b) (2lw)/3 (c) (3lw)/4. (d) (lw)/2 Ans. (d) 26. Which of the following is inCorrect? (a) An incentre is a point where the angle bisectors meet. (b) The median of any side of a triangle bisects the side at right angle. (c) The point at which the three altitudes of a triangle meet is the orthocentre (d) The point at which the three perpendicular bisectors meet is the centre of the circumcircle. Ans. (b) 27. How long will it take for a sum of money to grow from Rs. 1250 to Rs. 10,000, if it is invested at 12. 5% p. a simple interest? (a) 8 years (b) 64 years (c) 72 years (d) 56 years Ans. (d) 28. Rs. 5887 is divided between Shyam and Ram, such that Shyamaâ‚ ¬Ã¢â€ž ¢s share at the end of 9 years is equal to Ramaâ‚ ¬Ã¢â€ž ¢s share at the end of 11 years, compounded annually at the rate of 5%. Find the share of Shyam. (a) 2088 (b) 2000 (c) 3087 (d) None of these Ans. (c) Directions (Q 28-Q 32): Study the following information carefully to answer these questions. Eight members A, B, C, 0, E, F, G and H belonging to three families X, Y, Z go for weekend outing in three different cars I, II, III. Four out of the eight members are females. Members of any one family travel in different cars. Each car has at least one male and one female member. Each family has at least two members. A belongs to family Y and he travels in car III. D is wife of E and they travel in cars I and II respectively. H is son of B, who is wife ofG, and they belong to family Z. C is daughter of F, who is wife of A. C travels in car II. G does not travel with F. 29. Which of the following groups of persons travels in car I? (a) 0, F,G (b) D,E,G (c) D,G, H (d) D, F, H Ans. (d) 30. Which of the following members of families Y and Z travel in different cars? (a) F,G (b) C,G (c) F,H (d) None of these. Ans. (a) 31. Which of the following groups of persons is a group of all females? (a) B,D,G (b) A,B,C (c) B,E,F (d) None of these Ans. (d) 32. Which of the following members of families X and Y travel in the same car? (a) C,F (b) D,F (c) C,0 (d) F, E Ans. (b) 33. When a student weighing 45 kgs left a class, the average weight of the remaining 59 students increased by 200g. What is the average weight of the remaining 59 students? (a) 57 kgs (b) 56. 8 kgs (c) 58. 2 kgs (d) 52. 2 kgs Ans. (a) 34. Three math classes: X, Y, and Z, take an algebra test. The average score in class X is 83. The average score in class Y is 76. The average score in class Z is 85. The average score of all students in classes X and Y together is 79. The average score of all students in classes Y and Z together is 81. What is the average for all the three classes? (a) 81 (b) 81. 5 (c) 82 (d) 84. 5 Ans. (b) 35. The average of 5 quantities is 10 and the average of 3 of them is 9. What is the average of the remaining 2? (a) 11 (b) 12 (c) 11. 5 (d) 12. 5 Ans. (c) 36. A stairway 10ft high is such that each step accounts for half a foot upward and one-foot forward. What distance will an ant travel if it starts from ground level to reach the top of the stairway? (a) 30 ft (b) 33 ft (c) 10 ft (d) 29 ft Ans. (d) 37. Each interior angle of a regular polygon is 120 degrees greater than each exterior angle. How many sides are there in the polygon? (a) 6 (b) 8 (c)12 (d) 3 Ans. (c) 38. A and B are two points with the co-ordinates (-2, 0) and (0, 5). What is the length of the diagonal AC if AB form one of the sides of the square ABCD? (a) units (b) units (c) units (d) units Ans. (b) 39. The average weight of a class of 24 students is 36 years. When the weight of the teacher is also included, the average weight increases by 1kg. What is the weight of the teacher? (a) 60 kgs (b) 61 kgs (c) 37 kgs (d) None of these Ans. (b) 40. The average of 5 quantities is 10 and the average of 3 of them is 9. What is the average of the remaining 2? (a) 11 (b) 12 (c) 11. 5 (d) 12. 5 Ans. (c) Instruction (Q. 40-Q 43): Four question given below are based on the following information. Answer the questions after reading the information carefully. (i) Nine friends A, B,C, D, E, F, G, H, and I are sitting on a bench in the classroom. (ii) ‘C’ who is at immediate right of ‘D’ is third to the right of ‘E’. (iii) ‘B’ is at one end. (iv) ‘H’ is nearest neighbour of ‘F’ and ‘G’ (v) ‘F’ is third to the left of ‘B’ (vi) ‘A’ is at immediate left of ‘F’ 41. Which of the following statement is correct on the basis of above order of sitting? (a) D and H Have three people sitting between them. (b) ‘B’ is fourth to the right of F. (c) ‘I’ is at immediate left of A. (d) E and C are Neighbours. Ans. (a) 42. Which of the following groups of friends is sitting at the left of ‘C’? (a) BIG (b) AFH (c) EID (d) BAG Ans. (c) 43. Which of the following is at the other end i. e. other that that end on which ‘B’ is sitting? (a) G (b) H (c) I (d) E Ans. (d) 44. Who is sitting exactly in the middle of the bench? (a) H (b) C (c) A (d) G Ans. (c) 45. A 400 meter long train crosses and 800 meter long platform in 1 min 20 sec. What is the speed of the train? (a) 48 km/hr (b) 60 km/hr (c) 72 km/hr (d) 54 km/hr Ans. (d) 46. If the root of equation px2 + qx +r = 0 is double of the other root, which one the following is correct? (a) 2 q2 = 9 pr (b) 2 q2 = 9 (c) 4 q2 = 9 r (d) 9 q2 = 2 pr Ans. (a) 47. A takes 4 days and B takes 5 days to finish a job. If both of them work together on the same job, what proportion of the work is done by A? (a) 4/9 (b) 5/9 (c) 6/9. (d) 7/9 Ans. (b) 48. The 3rd term of a Geometric progression is 36 and its 6th term is 288. Its 8th term will be: (a) 784 (b) 576 (c) 1152 (d) 2302 Ans. (c) 49. In a two digit number, the sum of the digits is 8. If 54 is subtracted from this number, its digits interchange themselves. What is the product of the digits of the number? (a) 7 (b) 12 (c) 16 (d) 0 Ans. (a) 50. The difference between simple interest and compound interest on certain amount for 2 years at the same rate of interest is Rs. 18. If the rate doubled, what will be the difference? (a) Rs. 9 (b) Rs. 36 (c) Rs. 72 (d) Rs. 27 Ans. (c) 51. A dog is tied to a pole by a long chain. Keeping the chain fully stretched, the dog moves along a circular path covering 132 m, subtends an angle of 90 degree at the centre, Neglecting the portion of the chain used in typing, find the length of the chain. (a) 70 m (b) 78 m (c) 84 m (d) 88 m Ans. (c) 52. A merchant buys same quantities of two types of toys – one at the rate of 3 toys for Rs. 10 and the other, at the rate of 5 toys for Rs. 20. At what price he must sell all the toys so that he has no profit and no loss in the transaction? (a) 8 toys for Rs. 30 (b) 3 toys for Rs. 11 (c) 5 toys for Rs. 18. (d) 8 toys for Rs. 22 Ans. (b) 53. Find the equation of a line whose intercepts are twice of the line 3x – 2y – 12 = 0 (a) 3x – 2y = 24 (b) 2x – 3y = 12 (c) 2x – 3y = 24 (d) None of these Ans. (a) 54. The difference between the compound interest and the simple interest on a certain sum at 12% p. a. for two years is Rs. 90. What will be the value of the amount at the end of 3 years? (a) 9000 (b) 6250 (c) 8530. 80 (d) 8780. 80 Ans. (d) 55. Vijay invested Rs. 50,000 partly at 10% and partly at 15%. His total income after a year was Rs. 7000. How much did heinvest at the rate of 10%? (a) Rs. 40,000 (b) Rs. 40,000. (c) Rs. 12,000 (d) Rs. 20,000 Ans. (b) 56. The average weight of a class of 24 students is 36 years. When the weight of the teacher is also included, the average weight increases by 1kg. What is the weight of the teacher? (a) 60 kgs (b) 61 kgs (c) 37 kgs (d) None of these Ans. (b) Instructions for the following Question: Read the following information to answer the question given below. The following conditions have been decided for the selection of Research Assistants. The candidate must: (i) Be less than 35 years of age. (ii) Be graduate in Psychology, Education or Commerce or Postgraduate in any other subject. (iii) Secure 50% marks in entrance examination. (iv) Secure A or O grade in Interview. (v) Have passed a certificate course in Methodology Research. (vi) Have recommendation of any one lecturer. If a candidate fulfills all the conditions, except (a) (i), but if he is registered for Ph. D. , his case is to be kept in waiting list. (b) (iii), but if he has secured 45% marks in entrance examination and O grade in interview, his case is to be referred to the Dean. (c) (v), but if he has qualified certificate course in Statistics, his case is to be referred to the Head Of Department. You have to decide in each of the following cases that what is the possibility of selection of the candidate? If the information is not sufficient to take any decision then your answer will be ‘data inadequate’. This information has been given to you as on 15. 12. 1996. 57. Raman has secured 60% marks in graduation with commerce subject. He has got specialization in certificate course in Methodology Research and he also has the recommendation from the lecturer under whom he is registered for Ph. D. His date of birth is 9. 12. 61. He has secured 68% marks in entrance examination and got A grade in interview. (a) Will not be selected. (b) Data inadequate (c) Will be selected. (d) Will be kept in waiting List. Ans. (d) 58. ’ means ‘–’; ‘–’ means ‘x’; ‘x’ means ‘+’ and ‘+’If ‘ 80 – 40 + 20 = ? ’, then 40 ? 120 means ‘ (a) 80 (b) 120 (c) 60 (d) 0 Ans: (d) 59. A businessman makes a profit of 20% on the sale of leather. If he were to add 10% artificial matter to the leather, by what percent would his profit increase? (a) 25% (b) 60% (c) 40% (d) 45% Ans. (b) 60. In a team, eight boys play Chess. The remaining boys, who represent 7 times the square root of the strength of the tem, play Mouth organ. What is the strength of the team? (a) 36 (b) 16 (c) 64 (d) 100 Ans. (c) 61. Cost price of 15 Computers is equal to the selling price of 20 Computers, then the loss percent would be (a) 25% (b) 20% (c) 30% (d) 45% Ans. (a) 62. How many natural numbers between 1 and 900 are not multiples of any of the numbers 2, 3, or 5? (a) 240 (b) 250 (c) 270 (d) 300 Ans. (a) 63. The age of a man is three times the sum of the ages of his two sons. Five years hence, his age will be double of the sum of the ages of his sons. The father’s present age is (a) 40 years (b) 45 years (c) 50 years (d) 55 years. Ans. (b) Instruction (Q 62-Q 63): In the two questions given below, a statement followed by two arguments I and II has been given. You have to decide which argument is strong and which one is weak? Give your answer as: (a) If only argument I is strong; (b) If only agreement II is strong; (c) If neither argument I nor argument II is strong; (d) If both argument I and argument II are strong. 64. Statement: Should freelance work programme be stopped at private companies? Argument: I. Yes, the mutual interaction of the employee and office environment helps in overall quality of work. II. No, such demand comes from that group only who don’t have any idea of work loads and pressure. Ans. (d) 65. Statement: Should usage of pesticides in agriculture be banned in India? Agriculture be banned in India? Arguments: I. Yes, because pesticides pollute the environment and are also harmful for the ecology. II. No, the safety of crops is not possible without these and food products will become very expensive due to lack of food production. Ans. (d) 66. If the numbers representing volume and surface area of a cube are equal, then the length of the edge of the cube in terms of the unit of measurement will be (a) 3. (b) 4 (c) 5 (d) 6 Ans. (d) 67. In a group of travelling in a bus, 6 persons can speak Tamil, 15 can speak Hindi and 6 can speak Gujrati. In that group none can speak any other language. If 2 persons in the group can speak two languages and one person can speak all the three languages, then how many persons are there in the group? (a) 21 (b) 22 (c) 23 (d) 24 Ans. (d) 68. A boat which has a speed of 5 km/hr in still water crosses a river of width 1 km along the shortest possible path in 15 minutes. The velocity of the river water in km/hr is (a) 1 (b) 3 (c) 4 (d) v41 Ans. (a) 69. When three coins are tossed together the probability that all coins have the same face up, is (a) 1/3 (b) 1/6 (c) 1/8 (d) 1/12 Ans. (c) Directions (Q 68-Q 72):,Study the following arrangement carefully and answer the questions given below: H93P$KE%4FR I U@WG2MI5BQZ6 ©*N&8VJ 70. If all the symbols and numbers are dropped from the above arrangement, which of the following will be the fourteenth from the right end? (a) M (b) K (c) W (d) E Ans. (d) 71. What should come in place of the question mark (? ) in the following series based on the above arrangement? _PK% RUW M5Q ? (a)  ©N8. (b)  ©N15 (c) 15*15 (d) 6*8 Ans. (a) 72. How many such numbers are there in the above arrangement each of which is immediately preceded by a letter and immediately followed by a symbol? (a) None (b) One (c) Two (d) Three Ans. (b) 73. Which of the following is the seventh-to the left of the twentieth from the left end of the above arrangement? (a) U (b)S (c)M (d)N Ans. (a) 74. How many such consonants are there in the above arrangement each of which is immediately followed by a number but not immediately preceded by a number? (a) None (b) One (c) Two (d) More than three Ans. (d) 75. Left pan of faulty weighs 100gram more than is right pan. A shopkeeper keeps the weight measure in the left pan while buying goods but keeps it in the right pan while selling his goods. He uses only 1kg weight measure. If he sells his goods at the listed cost price, What is his gain? (a) 200/11% (b) 100/11% (c) 1000/9% (d) 200/9% Ans. (a) 76. Societies have been increasing in complexity from folk to industrial. Under this circumstances, according to you social control is more likely to be invested in – (a) family (b) school (c) state (d) religious structures Ans. (c). Instructions (Q 77-Q 86): Read the following passage carefully and answer the questions given below it. â€Å"The big difference between the ideas of Aristotle and those of Galileo and Newton is that Aristotle believed in a preferred state of rest, which any body would take up if it were not driven by some force or impulse. In particular, he thought that the earth was at rest. But it follows from Newton’s laws that there is no unique standard of rest. One could equally well say that body A was at rest and body B was moving at constant speed with respect to body A, or that body B was at rest and body A was moving. For example, if one sets aside for a moment the rotation of the earth and its orbit round the sun, one could say that the earth was at rest and that a train on it was travelling north at ninety miles per hour or that the train was at rest and the earth was moving south at ninety miles per hour. If one carried out experiments with moving bodies on the train, all Newton’s laws would still hold. For instance, playing Ping-pong on the train, one would find that the ball obeyed Newton’s laws just like a ball on a table by the track. So there is no way to tell whether it is the train or the earth that is moving. The lack of an absolute standard of rest meant that one could not determine whether two events that took place at different times occurred in the same position in space. For example, suppose our Ping-Pong ball on the train bounces straight up and down. Hitting the table twice on the same spot one second apart. To someone on the track, the two bounces would seem to take place about forty meters apart, because the train wood have traveled that far down the track between the bounces. The nonexistence of absolute rest therefore meant that one could not give an event an absolute position in space, as Aristotle had believed. The position of events and the distance between them would be different far a person of the train and one on he track, and there would be no reason to prefer one person’s position to the other’s. Newton was very worried by this lack of absolute position, or absolute space, as it was called, because it did not accord with his idea of an absolute God. In fact, he refused to accept lack of absolute space, even though it was implied by his laws. He was severely criticized for this irrational belief by many people, most notably by Bishop Berkeley, a philosopher who believed that all material objects and space and time are an illusion. When the famous Dr. Johnson was told of Brekeley’s opinion, he cried, â€Å"I refute it thus! † and stubbed his toe on a large stone. Both Aristotle and Newton believed in absolute time. That is, they believed that one could unambiguously measure the interval of time between two events, and that this time would be the same whoever measured it, provided they used a good clock. Time was completely separate from and independent of space. This is what most people would take to be the commonsense view. However, we have had to change our ideas about space and time. Although our apparently commonsense nations work well when dealing with things like apples, or planets that travels comparatively slowly, they don’t work at all things moving at or near the speed of light. † 77. Consider the following statements: 1. Newton is a firm beliver of both absolute time and a preferred state of rest 2. Aristotle believer in absolute time 3. Newton believes in absolute time 4. Galileo believes in a preferred state of rest (a) 1 Only (b) 1 & 2 (c) 2 & 3 (d) 1, 2, 3 & 4 Ans. (c) 78. According to the author, what is the need of space? 1. To set an absolute standard of rest 2. To determine rest and motion. 3. To determiner whether two events taking place at the same time takes place in the same space also 4. To determine the defference between time and space (a) 1 & 2 (b) 1, 2 & 3 (c) 3 & 4 (d) 1, 2, 3 & 4 Ans. (c) 79. According to Aristotle- (a) Position of events and distances between them an different (b) Space is nonexistent (c) All nonexistent bodies have absolute rest (d) None of the above Ans. (a) 80. From the passage what can we infer? (a) There is no rest (b) There is rest (c) There is absolute rest (d) There is no absolute rest Ans. (d) 81. What seems contradictory in Newton’s laws? (a) Newton’s concept of Absolute God. (b) Concept of Absolute space (c) Concept of rest (d) None of these Ans. (b) 82. Who discards material objects and space and time? (a) Newton (b) Aristotle (c) Barkeley (d) Galileo Ans. (c) 83. Consider the following statements according to the information provided in paragraph three? (a) On Barkeleys opinion, Dr. Johnson had no remarks (b) Dr. Johnson criticized Barkeley vehemently (c) Dr. Johnson accepted Barkeley’s view (d) Dr. Johnson was indifferent Ans. (b) 84. â€Å"The interval of time between two events can be measured unambiguously. †-this implies- (a) Absolute space (b) Absolute time (c) Both Absolute time and absolute space (d). Neither absolute time non absolute space Ans. (b) 85. The term â€Å"unambiguous† means? (a) Clean and proper (b) Perfect (c) Confusing or not difined (d) Well difined Ans. (c) 86. What does the author openion in the passage? (a) Time is completely separated and independent from space (b) Time and space and interdependent (c) Time is dependent on space and not vice-versa (d) Space is dependment on time and vice-versa Ans. (a) 87. A sum of money invested for a certain number of years at 8% p. a. simple interest grows to Rs. 180. The same sum of money invested for the same number of years at 4% p. a.simple interest grows to Rs. 120 only. For how many years was the sum invested? (a) 25 years (b) 40 years (c) 33 years and 4 months (d) Cannot be determined Ans. (a) 88. How long will it take for a sum of money to grow from Rs. 1250 to Rs. 10,000, if it is invested at 12. 5% p. a simple interest? (a) 8 years (b) 64 years (c) 72 years (d) 56 years Ans. (d) 89. Rs. 5887 is divided between Shyam and Ram, such that Shyamaâ‚ ¬Ã¢â€ž ¢s share at the end of 9 years is equal to Ramaâ‚ ¬Ã¢â€ž ¢s share at the end of 11 years, compounded annually at the rate of 5%. Find the share of Shyam. (a) 2088 (b) 2000 (c) 3087 (d) None of these Ans. (c) 90. An equilateral triangular plate is to be cut in to n number of identical small equilateral triangular plates. Which of the following can be possible value of n? (a) 196 (b) 216 (c) 256 (d) 296 Ans. (c) 91. Find the area of the sector covered by the hour hand after it has moved through 3 hours and the length of the hour hand is 7cm. (a) 1. 77 sq. cm (b) 2. 38. 5 sq. cm (c) 3. 35 sq. cm (d) 4. 70 sq. cm Ans. (b) 92. Left pan of faulty weighs 100gram more than is right pan. A shopkeeper keeps the weight measure in the left pan while buying goods but keeps it in the right pan while selling his goods. He uses only 1kg weight measure. If he sells his goods at the listed cost price, What is his gain? (a) 200/11% (b) 100/11% (c) 1000/9% (d) 200/9% Ans. (a) 93. Societies have been increasing in complexity from folk to industrial. Under this circumstances, according to you social control is more likely to be invested in – (a) family (b) school (c) state (d) religious structures Ans. (c) 94. Each interior angle of a regular polygon is 120 degrees greater than each exterior angle. How many sides are there in the polygon? (a) 6 (b) 8 (c) 12 (d) 3 Ans. (c) 95. In the following question, the student’s clinical judgement is assessed: A 28 year old woman with one child has taken anti-thyroid drugs for 6 months for thyrotoxicosis. She has a friend who has been successfully treated with radioiodine. She finds she frequently forgets to take her drugs and wants to stop them to have radio-iodine treatment. 1. She should be told that because of her age radio-iodine is best avoided. 2. The problems associated with radio-iodine should be discussed with her. 3. Surgery as a possible alternative should be discussed with her. 4. She should be advised that some form of further treatment is required. 5. You should find out more about her friend’s treatment. (a) 1 only (b) 2, 3 & 4 (c) 1 & 5 (d) 1, 2 & 3 Ans. (b) 96. In a certain store, the profit is 320% of the cost. If the cost increases by 25% but the selling price remains constant, approximately what percentage of the selling price is the profit? (a) 30% (b) 70% (c) 100% (d) 250% Ans. (b) Directions for the following questions from Question No 97 to Question No 100: The following passage in this section is followed by questions based on the content of the reading passage. Read the passage carefully and chose the best answer to each question below. â€Å"But man is not destined to vanish. He can be killed, but he cannot be destroyed, because his soul is deathless and his spirit is irrepressible. Therefore, though the situation seems dark in the context of the confrontation between the superpowers, the silver lining is provided by amazing phenomenon that the very nations which have spent incalculable resources and energy for the production of deadly weapons are desperately trying to find out how they might never be used. They threaten each other, intimidate each other and go to the brink, but before the total hour arrives they withdraw from the brink. † 97. What is the synonym of the word, confrontation? (a) Being face to face (b) Involving in a clash (c) Fair relationship (d) None of the above Ans: (a) 98. What is the crux of the passage? (a) Man’s soul and spirit can not be destroyed by superpowers. (b) Man’s soul and spirit are immortal. (c)Man’s safety is assured by the delicate balance of power in terms of nuclear weapons. (d) Human society will survive despite the serious threat of total annihilation. Ans : (d) 99. The phrase ‘Go to the brink’ in the passage means – (a) Retreating from extreme danger. (b) Declare war on each other. (c) Advancing to the stage of war but not engaging in it. (d) Commit suicide. Ans : (c) 100. What is the author’s opinion? (a) Nations in possession of huge stockpiles of lethal weapons are trying hard to avoid actual conflict. (b) Huge stockpiles of destructive weapons have so far saved mankind from a catastrophe. (c) Mankind is heading towards complete destruction. —